Brand Consolidation
- Category
- Branding
- Model
- Halo Effect
- Company
- Linxup
Consolidated five legacy brands under one unified identity, aligning B2B and consumer narratives. Redesigned the Linxup and MOTOsafety brands to modernize positioning, improve digital performance, and reinforce parent brand equity. Led full visual refresh and web overhaul to simplify the experience and scale brand clarity.
Build what matters.
Clarity at scale.
Marketing Systems Architect
Brand + Demand Strategy
GTM Clarity at Scale
New York City, USA